1
Sullivan Wolf Kailus
2
Red Fox Coffee Merchants
3
Become Unmistakable
4
Warner Music: WMEnergy
5
Informal
6
Susan Crown Exchange
7
Warner Music: WMBee
8
Together Not Together
9
Top Five Salads
10
Big Swig Tours
Informal
Design | Development |
informal is a freelance collective that pairs businesses with engineers, manufacturers, marketers, designers, and developers (including yours truly), to bring physical products to life in the real world.
We worked with informal and designer Elizabeth Godspeed (who created all of the branding) to bring the informal brand to life online. With unexpected interaction and work-like animations, the design remained clean and simple and the moving parts were complex but subtly integrated.
The design and animations synched up for subtle but complex movement.
Custom scrolling animations were used through out the site to keep the design clean while displaying large pieces of information.
Close attention was paid to the interactive details of each piece like the hovers, loading, and content reveals.
The animations were styled to be simple but with character. Each movement was given a work-like feel.